Julia Emelogu

Our Guest Speaker

Joolzery is my second business, which came about after developing life threatening complications following an operation, which meant this I could not run my IT training consultancy business for 18 months.

I needed an income that did not need me to be physically infront of the client. I have always loved jewellery and the healing properties and energies gemstones have always played a pivotal role in my life, so I started creating my own range of sterling silver gemstone jewellery to initially make me feel better, but then decided to turn a hobby and a passion into a proper business in July 2013, where currently I create one-off pieces based on their healing properties and energies, which includes earrings, bracelets, cufflinks and necklaces.

Website: www.joolzery.co.uk


I am supporting MicroBizMatters Day on the 12th January 2018 as I know micro businesses can be a real alternative to the status quo of the big corporates and the high street offering, providing innovative exciting products and/or services, both to other businesses and the general public, and I want to be part of the movement that raises this awareness, which in turn can assist in community regeneration.

I have been a MicroBiz since I gave up a full time job working for then a top 5 UK IT training company, where I became really disillusioned by the quality and the ethos of their training delivery, and set up the national award winning Maximum Impact Solutions Ltd in 2001 that delivered bespoke customer centric training and/or consultancy solutions, which I have to be thankful for creating the lifestyle and destiny I wish to live, as well as been able to volunteer with a number of organisations around my passion of enterprise.

Joolzery was set up in 2013, and as a creative business, combining two of my passions, I have had to learn new skill sets to both create the pieces and photograph them for the website, been exposed to a new set of opportunities and challenges, which has me do things that have put me well out of my comfort zone, which have also lead me to run a handmade arts & crafts market, The Artisan Collective, supporting and promoting other makers and designers in Liverpool/Merseyside.

Currently I am coming across more and more people who due to the current economic climate and age milestones are deciding to turn their handmade/handcrafted hobbies into micro business, but have romanticised this prospect, there is a lot that goes into running a maker business, including supplier, branding, marketing and selling, and through my involvement with the market, peoples expectations can be unrealistic with regards to their commitment to making it a success.

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Whether you are a micro, medium or macro business that believes the smallest of businesses really matter, then please donate to The #MicroBizMatters Movement and help ensure recognition, action & learning for micro businesses all year round.

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