Marianne Whitfield is co-director of Essential Business and Managing Director of Cobweb Information.
As a business owner, Marianne understands all too well the realities, pitfalls and day-to-day frustrations of running a business. At Essential Business, she works alongside Julie Stanford to publish guides, workbooks and courses for business start ups, small and micro business owners, and their professional supporters.
Running a business is challenging, sometimes scary and always demanding – but get it right and there is enormous satisfaction to be had. Essential Business helps business owners gain the vital skills and understanding that make their business success more likely.
Why We’re Supporting #MicroBizMattersDay
It’s easy to start a business – but starting one that will make money and thrive, year after year, is a different matter altogether. Starting and running your own profitable and successful enterprise requires a certain type of person: someone with the grit, determination and ability to keep going when other people would simply pull down the shutters and walk off into the sunset.
For millions of enterprising people across the world — whether they started up because they had a financial necessity or had the vision to change the world — the day-to-day reality is the same: plan, work, deliver, sell, promote, support, market, manage, lead, inspire, provide services and products. Day after day, week after week, year after year.
And, if they don’t get it right, the results can be painful indeed. The business world can be very unforgiving. Customers are fickle, markets change, competitors snap at their heels.
Each micro business owner has started their business with hope in their hearts and a desire to do something different. They have invested their precious time and hard-earned cash. Each day, no matter how hard it is, they get up, dust themselves off and keep trying.
So at Essential Business, we are truly proud to support #MicroBizMattersDay. Proud to take part in a day when the focus is on the millions of people whose vision, persistence and sheer hard work are the backbone of the economy of any country. We take our hats off to you, and we’re with you all the way.